Average Price For Car Detailing

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What’s your daily “nut?” When you’re trying to determine a price for your auto detailing services, one of the most important elements is knowing your “nut.” That’s the break-even number from which you can decide what to charge for your services so you’re not only making a profit, but also being competitive with other professionally trained auto detailers in your neighborhood. As you’ve already experienced, properly detailing a vehicle takes up a good chunk of time no matter how skilled you are at the task.

So your price considerations should be based on how long the service takes as well as the amount of products used. And you’re going to need to get out a pencil and a notepad and begin scribbling down figures in order to come up with what it costs to run your business on an hourly basis. Here’s the quick and easy formula to determine what the break-even hourly costs are for you to stay in operation: Add up all of your monthly fixed costs and get a total.

Fixed costs are those expenses that normally don’t fluctuate much and must be paid every month. These include rent or mortgage payments, truck payments, your bank loan and insurance costs. Don’t forget the so-called minor expenses such as annual subscriptions, membership fees and the like. Add up all the variable costs you expend on a monthly basis and come up with a total. Variable costs include your car detailing tools and supplies, office supplies, fuel costs, utilities on your building, employee wages (including taxes), advertising costs, cell phone bills, credit card processing fees, and all those miscellaneous costs associated with your business.

Take all these figures and pencil out a four-month average. When you arrive at that total, divide it by the number of days that you’re in the shop or operating out of your mobile detailing rig each month. In most cases, that’s about 26 days — sometimes more, sometimes less — you’re an independent operator after all. For Example: Let’s say your fixed costs are about $1,500 per month. And let’s say your variable cost average per month is another $1,000.

That means your average monthly cost would be $2,500. Divide that figure by 26 days and your daily break-even cost comes out to $96.15. Now take that break-even cost and divide it by the average number of hours you work each day — in this example, we’ll say eight (8) hours. That gives you an hourly break-even cost of almost exactly $12 in this example. Uh oh. Doing the math, you suddenly realize you’ve been charging $10 for a hand wash and doing about eight of them a day.

In this scenario, you’re losing $16 a day, or $416 a month, and maybe up to $5,000 a year! OK. Time to get into action. Now that you’ve determined what your hourly break-even “nut” is, you can begin to develop a service menu in order to price your services so they make money for you while subsequently steering customers away from the competition. Start by figuring out how much you want to earn per hour.

Here’s a good rule of thumb: You should aim to at least triple your break-even cost. Truth be told, most successful car detailers quadruple that price if the competition will permit. Eventually your reputation will speak for itself and you can demand top dollar for your work. So if you need to make $30 per hour profit, your service menu should display a range of $40 per hour. Let’s say your typical wash, buff and wax on a standard-size car takes you 2.

5 hours to complete. With a base rate of $40 per hour, your price for most cars would be $99.95 (which always looks better than $100). Use those same computations for complete details, interior cleaning, and other tasks. And then — like many professional car detailers — you might consider discounting the complete detail 10 or 15 percent in order to remain competitive. The bottom line: Any time your fixed costs or variable costs change, it affects your hourly “nut.

” For instance, adding new employees will initially increase your hourly rate. But if you hire and retain good people and train them correctly, you’ll reduce the amount of time it takes to complete a service. That means you’ll be detailing more vehicles each day and putting more money in your pocket. Next Tuesday, we’ll show you how to price detail services for oversized vehicles such as RVs, boats, limousines and buses.

Stay tuned! Editor’s Note: For more information on determining how to price oversized vehicles for auto detailing services, please see How to Estimate Auto Detailing Charges for Oversized Vehicles (published on September 12, 2012).

See Also: Average Price Of A Horse

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Welcome to Top Wash Mobile Car Detailing, a car detailing business operating in the Sydney Northern Beaches, North Shore, Sydney CBD and Eastern Suburbs, for all your car detailing and car wash needs.Top Wash makes your life easier:Are you tired of waking up early on a Saturday morning, just to take your car to the car wash and drive it back home right after? Are you frustrated with the level of service you are getting from your car wash, which will only get your car properly cleaned after you have complained about their services? Did you ever postpone taking your car to a car wash, because you didn't want to miss out on a family event or your favourite sport on TV? Top Wash provides a boutique service, bringing the car wash to your home or work.

Your car will be washed and cleaned while you are working, enjoying quality time with your family, watching your favourite game, or getting your well deserved rest.Our vehicles are fully equipped with professional washing and polishing products and equipment. Upon request, we can even provide the water required for the service.Not easy enough? If you are in the Sydney CBD, North Shore, Northern Beaches, or Eastern Suburbs, you may subscribe to one of our Regular Car Care Programs and let us look after your car for you on a regular basis.

No matter if you use your car everyday or if you only take it for a drive during the weekend, one of our programs is tailored to your needs and your car will be washed and polished regularly at a very competitive price.Top Wash adds value to your car:Is your car for sale but you're getting very poor responses to your ads? Are you planning to sell your car in the next few months? Our car detailing services will add value to your car and make it much easier to sell, attracting more prospective buyers and keeping your car on the top of their minds.

A well detailed car will usually sell for $500 to $2,000 more than a similar vehicle in average condition. And if a quick sale is what you are after, a well detailed car will usually sell in half the time taken by a similar car in average condition and advertised for a similar price. Read more...And of course, if you just made a great deal on a second hand car in top mechanical condition but looking a bit rough on the outside, we can make it look as good as those advertised for much more!Our guarantee:Top Wash is a business run by car enthusiasts and your car will be treated accordingly.

We know how to bring your car to its full potential and won't stop until you are fully satisfied with the results. We look forward to detailing your car!

Hazel Gordon

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