Organic Cotton T Shirts Wholesale

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Okay, we like a soft cotton shirt too. But growing conventional cotton is particularly rough on the environment. Cotton is the largest crop behind corn in the United States and consumes 10% of the world's pesticides (that's two billion pounds) and 25% of the world's insecticides (we don't know what that weighs but it's a lot). Cotton growers typically use many hazardous chemicals including aldicarb, phorate, methamidophos and endosulfan.

There are at least 20 types of organophosphate and carbamate pesticides, many of which were originally developed as toxic nerve agents during World War II. These chemicals harm people, wildlife and the environment. In addition, conventional cotton requires a tremendous amount of water to grow: 106,000 cubic feet of water per acre. That's a lot of water. Can you see why we can't get excited about using conventional cotton? Read More

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Let’s take a moment to appreciate the simple beauty of jeans and a T-shirt. The look was James Dean’s signature, and many decades later, it’s still the best two-step formula for looking effortlessly cool. Nicole Najafi covered one part of that equation three years ago when she launched her denim label, Industry Standard, which maintains a tightly edited selection of great jeans priced under $140.

As her company grew, she gradually added new styles to the mix—including a white straight-leg jean and a gray skinny—but resisted the temptation to play with trends or develop other denim categories like jackets or skirts. “In the business world, people always tell you to introduce more and more SKUs,” Najafi tells Vogue (SKU is an acronym for “stock keeping unit,” otherwise known as new merchandise).

“Supposedly, that’s how you make money—by ‘reengaging your customer base’ and giving them something new to buy. But I can’t operate that way—I’m not going to make something just for the sake of selling it. I’ve really stuck to the things that I feel make sense for our customer.” And what made sense for her next launch wasn’t a pair of cropped flares—it was T-shirts, which just hit her site last week.

“A T-shirt is the most basic, essential item you can wear with jeans, so I thought I’d do the same thing with tees that I did with jeans and create the whole outfit,” she explains. Her new tees look simple—there’s the Maxime in white or black smooth cotton, and the Sylvie in cream or slate slub cotton—but they were many months in the making. Crafted from organic cotton in a sustainable factory in Los Angeles and priced at $40 (for the Maxime) and $45 (for the Sylvie), the tees are both ethical and cost half of what many other brands would charge.

“The T-shirt market is pretty saturated,” Najafi says. “You can find one almost anywhere. But finding a T-shirt that isn’t $80 is actually really hard, especially if it’s in organic cotton.” Her direct-to-consumer business helps keep prices low—in fact, she notes it would be “basically impossible” to wholesale the tees—but other brands price their T-shirts higher simply because the customer hasn’t pushed back.

“I was talking to my T-shirt factory, and they said they supply T-shirts in our exact same fabrics to other brands who sell them for $100 or more,” Najafi says. “They mark them up like crazy because people just get used to it. The prices go up and up, and we accept that as the industry standard. But it isn’t.” Thanks to this summer’s ’90s-minimalist comeback, a T-shirt and jeans (or cutoffs) is also the look you’re most likely to see, so it’s worth stocking up on Industry Standard’s now.

They’re happily plain, with slim, easy silhouettes and a length that’s tailor-made for tucking in or leaving out. Like the jeans, the tees have options for custom embroidery, too—put your initials on the left chest or sleeve, or choose a phrase up to 15 characters. Najafi gets a lot of orders for It’s fine and Nope, but reports that Dead inside is hands down one of the most popular requests.

Try your own slogan on Industry Standard’s website, and pick up a new pair of jeans while you’re at it—a full outfit comes in under $200.

Hazel Gordon

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